BRAND INCEPTION STUDIO
It is not about fitting in to belong, but about refining until meaning becomes inevitable.
THE DASUKI METHOD
Strategic Brand Evolution through Machine Learning Analysis
WE ENVISION
Visualising the Future We Create
We embrace visualisation as a fundamental principle, predicting and shaping the future we seek for each brand.
WE ATTRACT
Capturing Attention in a Fragmented World
Visibility is a challenge in a fragmented and distracted world. We compete for the attention of the few who observe and listen, where attention spans grow ever shorter. Capturing our audience’s attention is essential to the success of any project.
WE SEDUCE
Crafting Distinction through Mental Associations
Recognition alone is not enough. True distinction arises when a brand becomes unique in the mind of the consumer. We create mental associations that favour our brands, identifying and captivating chosen audiences with value propositions tailored to their specific needs.
WE PERSUADE
Converting Affinity into Lasting Preference
Preference and affinity are cultivated through persuasion. Opportunities emerge when positive experiences convert audiences into loyal customers, securing enduring emotional ties.
WE BUILD LOYALTY
Turning Experiences into Enduring Relationships
Sustained loyalty is built through pleasure, reward, and attachment. We design actions that transform individual experiences into continuous cycles of engagement, gathering valuable insights that inform future brand decisions.
WE ENHANCE
Strengthening Brands through Measured Insights
To ensure lasting customer satisfaction, we predict behaviour patterns and measure responses to our actions. Capturing and qualifying consumer reactions strengthens the strategic foundation of the brand and sharpens its future evolution.
The Six Pillars of Brand Growth: our method provides an objective framework to evaluate the effectiveness of communication strategies, enabling us to build character and reputation for each brand in a structured and dynamic manner. This framework supports brands in their growth and sustained evolution.
Creating Meaningful Experiences in a Global Market
YOUR BRAND DIFFERENTIAL IN A GLOBAL CONVERSATION
Through our XCLAT Conciergerie service, we offer direct and mobile access to personalised experiences and curated products, optimising retail impact and extending brand presence.
Our co-branded events deliver singular experiences that deepen awareness, cultivate affinity, and build enduring bonds between brands and their audiences.
Navigating Public Affairs: From Policy to Progress
LET´S TALK
DASUKI INCEPTION CASES
Carlos Vives | Vives con Éxito
CUC Universidad de la Costa | Evolving from the Origin
Leo Espinosa | The Luxury of the Local
In 2008, after a five-year absence from the music scene, Carlos Vives sought a return that would be both emotional and far-reaching.
His team approached us after a previous collaboration that had left a lasting impression.
Originally tasked with designing the album cover for Clásicos de la Provincia II, the project quickly evolved into some
In 2008, after a five-year absence from the music scene, Carlos Vives sought a return that would be both emotional and far-reaching.
His team approached us after a previous collaboration that had left a lasting impression.
Originally tasked with designing the album cover for Clásicos de la Provincia II, the project quickly evolved into something more comprehensive. Together, we conceived Vives con Éxito — an unprecedented alliance between Carlos Vives and Colombia’s largest retail chain, Almacenes Éxito.
The concept — born from a moment of epiphany during a night of celebration — aimed to democratise access to his music by offering the album at an accessible price across a mass retail platform. The result: over 400,000 copies sold in one month, multiple platinum awards, and a fully sponsored national tour reaching eight major cities.
It was not merely a campaign. It was a reinvention of the artist, the brand, and its audience.
Leo Espinosa | The Luxury of the Local
CUC Universidad de la Costa | Evolving from the Origin
Leo Espinosa | The Luxury of the Local
Our decade-long collaboration with chef Leo Espinosa helped shape the brand behind her culinary voice. From the launch of her rooftop restaurant in a luxury hotel to the design of street-inspired dining formats and her pandemic adaptations, we supported a process rooted in precision and identity.
The brand strategy for Leo, her flagship, p
Our decade-long collaboration with chef Leo Espinosa helped shape the brand behind her culinary voice. From the launch of her rooftop restaurant in a luxury hotel to the design of street-inspired dining formats and her pandemic adaptations, we supported a process rooted in precision and identity.
The brand strategy for Leo, her flagship, positioned her at the forefront of Colombia’s fine dining scene — not only as a chef, but as a cultural voice. Leo achieved for Colombian cuisine what Carlos Vives accomplished for national folklore: she elevated it to a place of global prestige, with dignity and creativity.
CUC Universidad de la Costa | Evolving from the Origin
CUC Universidad de la Costa | Evolving from the Origin
CUC Universidad de la Costa | Evolving from the Origin
When the Universidad de la Costa (CUC) achieved top national and international rankings for academic quality and research, a gap in local recognition remained. We were invited to reposition the institution’s image and reputation, and instead of a surface rebrand, we proposed a structural evolution.
We revived the university’s original symb
When the Universidad de la Costa (CUC) achieved top national and international rankings for academic quality and research, a gap in local recognition remained. We were invited to reposition the institution’s image and reputation, and instead of a surface rebrand, we proposed a structural evolution.
We revived the university’s original symbol — designed by one of its founders — and reintroduced the widely recognised acronym CUC, long cherished by the community. The visual identity was renewed with a vibrant red, representing the energy and warmth of the Caribbean. The three letters returned to prominence.
The narrative shifted towards a digitally fluent voice aligned with emerging generations, embracing innovation and the language of artificial intelligence. The result was not just greater visibility — it was a renewal of institutional confidence, a sense of belonging, and strategic clarity.
